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Is clear, concise, and genuinely helpful. This is an excellent report on how to achieve keyword optimization without sounding like a babbling idiot. Unnatural and repetitive copy is the bane of search engine optimization - this guide is a great resource for those who want to take their site to the next level. Thank you for writing such a clear, easily understood "how-to" on one of the most important, and challenging, aspects of great web copy. This is a "must-have" for anyone who struggles with writing copy that appeals to both search engines and visitors!"